Paws & Perks: Financial Advising
For this project I forced two seemingly disparate products/services/or styles together to create a new user experience/service/business. The objective is to use connections to come up with authentic design solutions.
I started by making two lists. One list might be activities people need to do -- have their pet groomed, get their oil changed, go to the laundromat, etc. The second list were activities people enjoy doing -- reading, drinking coffee, going to the gym, etc.
The connection I came up with was pairing financial advising with the concept of a pet cafe. As a young adult, managing money is not easy or fun, but what is fun is going out to cafes and petting animals, so I thought why not do both? So I did and I branded it Paws & Perks.
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Procreate, Illustrator, Photoshop
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1 month, November-December 2023
About Paws & Perks
“Paws & Perks is a unique financial advisor café, that offers more than just numbers and charts – it offers a warm, pet-friendly atmosphere where customer comfort is our priority. We understand that financial planning can be daunting, but we are here to change that. We want to welcome you and your furry companions to a cozy space that feels like home, where you can find financial guidance without feeling like you're being sold something.”
Why pets?
“We believe in the healing power of pets. Whether you own a pet or just like being around them, step into our cozy, pet-friendly office and be greeted by our team of furry companions. Their unconditional love and wagging tails make our office a sanctuary for both you and your four-legged friends. We offer comfy spots for your pets to lounge while you discuss your financial goals. Their well-being is just as important to us as yours.“
The brand.
It's time to experience financial planning in a whole new way. Visit our pet-friendly café and enjoy the soothing company of your pets, a warm cup of your favorite drink, and the guidance of financial experts who genuinely care about your financial success. Your comfort and success are our top priorities!