AIGA STL 2024 Student Conference

For my senior portfolio project, I was given the amazing opportunity to work with AIGA STL along with another student designer, Grace Bayer, to brand the 2024 AIGA STL Student Conference. Our wonderful mentors, Kristen Lyle, Tiana Berry-Jones, and Anna Karpinski helped us throughout the 6 month branding process.

As students we understand how conferences can be daunting and sometimes even boring, so we wanted to create a brand that was fun and inviting while still having a clean, professional aesthetic. As a creative with ADHD, often times when brainstorming and drafting, I can easily get distracted causing my mind to wander. Sometimes that wandering can help me generate fresh and unique ideas, hence it becoming apart of 2024’s branding of— Wander and Cultivate the spaces around you. We wanted encourage students to embrace their curiosity and take advantage of thinking outside of the box. To emphasis this ideology, Grace and I used bold & bright colors with playful lettering and a modern typeface.