Gin Pao
Based on my research on a contemporary Graphic Designer, I was instructed to propose a simple design based off that designer and their work. The designer I chose was Sharon Werner and a brand she worked with Mr. Makβs Gin Bao. From my research, I decided to brand a on-the-go powder version of Gin Bao called Gin Pao (like powder).
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Procreate, Illustrator, Photoshop
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1 month, August-September 2023
About Mr. Makβs
βFor centuries, ginger bao (broth) has simmered in kettles across Asia. Itβs the base for nearly half of Traditional Chinese wellness drinks, but itβs never been bottledβ¦until now. Mr. Makβs, a New York-based startup, is introducing this intensely spicy drink to American consumers. Organic, gluten-free, and low in sugar, Mr. Makβs Ginbao supports healthy digestion and a strong immune system. We developed a comprehensive brand identity for the launch product (Mr. Makβs Ginbao) as well as for the company (Mr. Makβs).β
Wernerβs Take
βOur label design for Mr. Makβs Ginbao is partially inspired by the tangramβanother Chinese invention that has made its way into the western worldβwith a dose of Qing Dynasty meridian charts and a nod to vintage Chinese medical packaging. This mashup of old and new, modern and traditional, and Asian & Western plays out across the entire brand.β
My take.
I took inspiration from Mr. Makβs flavor Queen Bee which is the Ginger + Ginseng with Honey. I wanted to keep the the geometrics of the Chinese tangram while playing with the honey motif. I decided to stray away from the original color palette of the bottle flavor because I wanted it to be seen as a separate product with hints of the same brand.